Tory Democrats on Europe: Confused and negative campaigning

Tags

alliance, block graph, Brecon, broadband, campaign, Cardiff Bay, child poverty, Coalition, Conservative, Democrat, election, Enterprise, Europe, fund, Labour, Lib Dem, Liberal, medium, Mike Sivier, mikesivier, negative, Parliament, Plaid Cymru, quality of life, Radnorshire, Roger Williams, small, SME, Sunday Times rich list, Tories, Tory, tourism, toxic, UKIP, Vox Political, Westminster, work

Negative campaigning at its worst: It’s what the Liberal – or is it Tory? – Democrats do best.

If you thought the Tory manifesto was a deceitful joke, or the row over UKIP’s policies was damaging, have you seen what the Liberal (?) Democrats have been sending around?

Here’s a letter sent to houses here in Brecon and Radnorshire. It starts with the famous Lib Dem block graph, which is a mainstay of all their election communications in places where they have won seats. Presumably they keep using it because it is effective but one has to doubt this example, as it does not feature a European election result, but that of the last UK general election in 2010.

They cannot use a block graph to show a favourable result in the last European election because they don’t have any Welsh MEPs, and the result in the last Welsh Assembly election (in 2011) showed support was already eroding away as a result of their toxic alliance with the Conservative Party in Westminster, along with some spectacularly effective campaigning by the local Labour Party.

The result is a misleading graphic that shows a massive Liberal Democrat majority, coupled with the slogan, “Only the Lib Dems can beat the Tories here”, where in fact we have two Labour MEPs, one Tory and one representing Plaid Cymru.

It hardly encourages confidence when a political letter – from one of the ruling parties in Westminster – begins with a filthy lie.

The text of the letter, by the constituency’s Liberal Democrat MP Roger Williams, asks where the reader wants to be working in five or 10 years, and suggests we will be looking for more pay, promotions and a better quality of life. He states that it is important to protect the economic recovery, but “all that hard work could be undone” if Britain pulls out of the EU “as UKIP and many Conservatives want to do”.

Thanks to the UK’s Coalition government, ordinary hard-working people are receiving far less pay than before the 2010 election, with a corresponding drop in quality of life. Child poverty, for example, is rising fast. The economic recovery has helped nobody but the very top earners (like those in the Sunday Times ‘rich list’, published last weekend) – and besides, the Tory Democrats are not the only party keen to protect Britain’s place in Europe. For that, your best bet is still Labour or (in Wales) Plaid Cymru.

The letter continues: “Across rural Wales the EU has invested £5.8 million into local businesses struggling to find funding to grow and create more jobs, this is on top of the £26 million invested in promoting tourism to Wales which is vital to our local economy.” Yes indeed – but that money was negotiated by either a Labour government in Westminster or a Labour government in Cardiff Bay. It has little to do with the Tory Democrats!

The letter ends with an exhortation to vote for the Yellow Party’s nonentity candidate, whose name is instantly forgettable.

Alongside this came a double-sided flier offering more of what the Tory Democrats do best – negative campaigning. “Don’t gamble with Welsh jobs…” it states, “Stop UKIP and the Tories from risking Wales jobs”. A box-out with a red background says, “Labour stay silent” – which is a blatant falsehood.

Flip the page and you’ve got the pro-Tory Democrat bit – but they can only say they have “helped deliver” funding for superfast broadband, funding for small-to-medium-sized enterprises, and cash to support tourism. And who did they help?

Labour!

It’s a sad little screed from an organisation in its twilight days.

The saddest part is that someone will believe it.

Follow me on Twitter: @MidWalesMike

Join the Vox Political Facebook page.

Vox Political needs your help!
This independent blog’s only funding comes from readers’ contributions.
Without YOUR help, we cannot keep going.
You can make a one-off donation here:

Alternatively, you can buy the first Vox Political book,
Strong Words and Hard Times
in either print or eBook format here:

Why is Labour always offering too little, too late?

Tags

abuse, advisor, allowance, Andrew Lansley, assessment, BBC, benefit, Britain, build, business rate, cap, childcare, Coalition, Conservative, David Axelrod, Democrat, Ed Miliband, election, electricity, employment, energy, ESA, gas, home, house, housing, Income Tax, job guarantee, Labour, Lib Dem, Liberal, living, make work pay, migrant, minimum, National Health Service, NHS, price freeze, prosper, rent, rent cap, support, Tories, Tory, toxic, transform, wage, work, zero hour contract

Announcement or admission: Labour’s announcement, as it appeared on Facebook.

A future Labour government would cap rent increases, the party has announced – around a year and a half late.

The Coalition government has chosen to keep Housing Benefit down by making it the first payment to be reduced as part of the benefit cap, and Labour’s announcement should rightly be seen as a response to this.

But the benefit cap was announced in the mists of history, back in 2012 or thereabouts, so why has Labour only just got around to telling us its counter-proposal? The rest of us were screaming it from the rooftops at the time.

Coming so late, it seems less that this policy has been announced, and more that it has been admitted.

Perhaps this is the influence of new election advisor David Axelrod, and maybe it signals the start of regular announcements in the run-up to the general election next year. If so, this would go some way towards saving Ed Miliband’s blushes.

Certainly today we were presented with a 10-step ‘cost of living’ contract, stuffed with promises Labour has made to help beleaguered consumers keep prices down – and these are (mostly) good steps.

First is the popular scheme to freeze gas and electricity bills while the energy market is reformed.

Then there’s Labour’s plan to have 200,000 new homes built every year by 2020, relieving the housing shortage and lowering the cost of a new home.

Next comes the rent cap, plus a pledge to help families that rent plan for the future with new, long-term, predictable tenancies.

There’s the pledge to cut income tax with a 10p starting tax rate. This may be seen as an admission that Labour’s decision to end the original 10p tax rate (even though I seem to recall it was intended to be temporary) was a mistake. But isn’t it better to admit our mistakes, put them right, and move on? The plan to restore the 50p top rate has been lambasted by posh Tories and business executives, who say it won’t achieve anything (they would, wouldn’t they?) but is a good symbolic gesture.

Fifth is a pledge to ban zero-hour contracts altogether. This may seem problematic, as the evidence shows that there are working people who benefit from these contracts’ flexibility. The trouble is that unscrupulous firms were using these contracts to exploit workers who deserved better from them. Labour’s attitude – that these firms will have to manage without them if they won’t use them properly – is a bit ‘nannyish’ but makes a strong point.

Then comes Labour’s pledge to “Make work pay”. Some may criticise the use of words that have been tainted by Conservative spin. The Tories want you to believe that they’ll “make work pay” by cutting out-of-work and in-work benefits, but we all know that this won’t make anybody better-off; quite the opposite. Labour’s idea is to boost the minimum wage and encourage firms that are able, to increase their pay rates to the Living Wage, cutting the benefit bill that way.

Seventh is a little-known plan to cut business rates and make banks lend to small businesses (at least, that’s the only interpretation of “reforming the banks” that makes any sense in this context).

There’s a pledge to give working parents 25 hours’ free childcare (presumably this is per week) for kids aged three and four, and one to tackle abuses of immigrant workers by banning recruitment agencies that only hire people from abroad and pushing Europe for stronger controls. This would present problems for the Conservative-run NHS, as the BBC News has just announced that it is recruiting heavily from Portugal!

Finally we have the weakest promise – the job guarantee for the young unemployed, coupled with more apprenticeships. This has been met with opposition from the very people who were expected to welcome it, as it seems nobody outside the Labour front bench believes it has the remotest chance of success.

Unmentioned is Labour’s plan to change the assessment system for sickness and disability benefit ESA, which earned instant toxicity because it sports only cosmetic differences from the current Conservative scheme that has been fatal for thousands. The plan was announced at around the same time as a Labour inquiry into these benefits called for preventative investment that the party leadership is unwilling to countenance, and a group of mostly-disabled people called Spartacus provided a far more enlightening overview of the problems with the benefit, and the steps needed to remedy them, that clashed with what Labour is saying.

More concerning still is the fact that all of these measures are responses to Coalition policies that have harmed people during the course of this Parliament – or situations that the Tories and Tory Democrats have allowed to continue because they support the overall plan.

Where is the inspiration to transform Britain and return prosperity to everybody, rather than limiting it to people who own smart suits and big houses? When can we expect a hint that this is coming?

Unless you are one of the aforementioned people with smart suits and big houses, the Conservatives sidled into government with a plan to diddle you out of as many of your Parliament-supported rights, privileges and benefits as they could possibly fit into a five-year term in office, all the while telling you it was for your own good.

As you can tell from today’s previous Vox Political article, that has gone astonishingly well for them.

Of course, the Tories didn’t announce this plan, because they knew it would turn the electorate away in their millions – the classic example of this in practice is the way Andrew Lansley was forbidden from mentioning his privatisation plan for the National Health Service, as this would be toxic to the Tory election campaign.

But times have changed. People are suffering. They need Labour to offer something more than a promise to rub ointment on their wounds.

They want to see Labour turn the tables on the Tories. And they want to know how that’s to be achieved.

Saying Labour will “transform Britain” won’t work as we’ve all heard about such miraculous transformations before, and they have always benefited the suit-and-house people.

So come on, Ed.

When can we have it?

Follow me on Twitter: @MidWalesMike

Join the Vox Political Facebook page.

Vox Political needs your help!
This independent blog’s only funding comes from readers’ contributions.
Without YOUR help, we cannot keep going.
You can make a one-off donation here:

Alternatively, you can buy the first Vox Political book,
Strong Words and Hard Times
in either print or eBook format here: