Jobseeking goes digital – a lesson in how propaganda gets into the press

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Computer illiterate: The government is forcing people to claim benefits and search for jobs online – and then claiming that they are “flocking” to it of their own free will.

We seem to be going through another period of closely scrutinising the practices of the press, in the wake of Daily Mail editor Paul Dacre’s reprehensible treatment of Ralph Miliband (and others) in the pages of the Rothermere Rag.

Let us take a moment to remember that most articles that are published in newspapers are not actually generated by their editors (even in right-wing, attempted-mind-control efforts like the Mail and the Murdoch pulps); many originate as press releases from outside sources, including the government.

This brings us to that great bastion of honesty and truthfulness – and how to hide it – the Department for Work and Pensions’ press office.

This organisation’s latest effort is entitled Jobseekers embrace digital revolution and has about as much to do with making jobseeking easier in 21st century Britain as I have with cock-fighting in 19th-century America.

“The way people claim benefits is being revolutionised with the proportion of claims made online more than doubling in a year – saving taxpayers money and paving the way for the introduction of Universal Credit,” the release begins. This may be true, but is it being presented in a truthful manner?

Isn’t it more accurate to say that the DWP has demanded that more benefit claims must be made online, making it more difficult for jobseekers who do not have their own computers, who are not computer-literate, or who do not live in areas with high-quality internet access to make any kind of claim at all?

And “paving the way for the introduction of Universal Credit” seems a misrepresentation as well. Wasn’t UC supposed to have been introduced in April this year, but has been delayed because of problems with the software that is supposed to get several computer systems communicating together?

To act as spokesman for the announcement, Employment Minister Mark Hoban is wheeled out. He’s the one who has admitted that he doesn’t understand how any of the benefit system works, so how is he supposed to have any kind of grip on what’s happening online?

“Employment Minister Mark Hoban has hailed the dramatic rise in online claims as the digital revolution in action. In August 2011 only around 1 in 10 people claimed online; that increased to 3 in 10 in August 2012 – and a year later this has rocketed to 8 in 10.”

In fact, it is true that much of this would have happened as part of the continuing revolution the Net is bringing to people’s lives. For many, online claiming will now be much easier than sending off for a paper claim form, and there isn’t anything wrong with that. The problem is the way this is being pushed as the future when it is a future that still excludes a small but significant proportion of the population. Online claiming discriminates against some people – why is the DWP so relaxed about that? Because it wants to prevent people from claiming?

Now for an outright lie: “Jobseekers are also increasingly finding jobs online – the government’s new jobsite, Universal Jobmatch, which automatically matches people’s skills to a job which suits them, is now receiving more than 5 million searches every day.”

So much about that paragraph is wrong. People aren’t finding that many jobs online because Universal Jobmatch is riddled with errors and – let’s be honest – crime! The scandals have been racking up ever since it was introduced late last year – fake job ads that are actually phishing scams, intended to get jobseekers to part with their bank account details; ‘opportunities’ that actually seduce young women into working in the sex industry; job ads that demand money from applicants before they may be considered for positions that (most likely) don’t exist.

So why is UJM receiving more than five million searches every day? Answer: because Job Centre employees keep telling people that using it is mandatory – even though it isn’t; this is a lie – and they must not only spend huge amounts of time using it but must apply for something like three jobs a week in order to avoid having their benefits sanctioned.

Then there’s the rarity of updates. One user complained to yr obdt srvt that no new jobs have been added to the system for the last three weeks – but he is still expected to apply for three jobs a week. How is that supposed to work?

Under those conditions, it’s not quite such an achievement, is it? It’s more like blackmail, intimidation with threats.

And, let’s not forget – searching for jobs is not the same as getting jobs.

“Mark Hoban, Employment Minister said: ‘The modern world is digital. Many employers only advertise vacancies online, and most want their new recruits to have IT skills. So it is vital that we support jobseekers to develop the skills they need.'”

Hang on – what? How does forcing people to apply for jobs, using a discredited system, count as support to develop skills? It doesn’t. Also, while it may be true that many employers now only advertise online, it is also true that many of those vacancies – if not most of them – do not appear on UJM and it is therefore more of a liability than an asset.

“‘These figures show that our efforts are paying off, with jobseekers flocking to use Universal Jobmatch and 80% embracing the opportunity to manage their benefits online. People are showing us that they are ready for the digital shift that Universal Credit will bring.'”

No, they’re not. He – or at least whoever told him to say those words – is deliberately confusing a system that forces people to carry out certain tasks with one to which they come willingly. The latter would suggest that they are ready for the “digital shift” he describes; the former – what we are seeing – shows us that people are being forced to use a flawed system against their better judgement in order to allow a lying government to justify its next crime against the poor and unwaged.

“The focus on online services is part of a cultural change in how people will interact with the welfare state and is an essential part of Universal Credit. The new benefit is claimed and interacted with online.”

That’s right. And woe betide any poor soul who doesn’t have the ability to do this.

“As well as being more convenient for claimants, this digital push better prepares them for the world of work, where digital skills are increasingly required.”

No it doesn’t, for reasons already stated.

This kind of propaganda is bread and butter for the press. The current squeeze on newspaper profits means that more and more papers are employing fewer and fewer reporters – and those who get jobs aren’t likely to have been properly trained (we’re more expensive, you see). Therefore, reporters’ time is at a premium and press releases are a quick and easy way to fill papers. Most don’t get a spelling check, let alone a fact check.

And that is how a lot of inaccurate information gets downloaded straight into the brains of an accepting readership.

Part-time Chance(llo)r and towel-folder to explain how impoverishing people makes work pay.

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Not fair at all: We love this shot of George Osborne because it clarifies perfectly that, as with Michael Howard before him, there is “something of the night” about him. Will YOU believe him when he says it is fair to punish the poor for an economic recession they never made, while rewarding the rich who did the damage?

You know the Tories are scraping the bottom of the barrel when they wheel out Gideon George Osborne to defend benefit changes as “fair”.

It’s hilarious (unintentionally, I’m sure) that they’re wheeling out a man whose appearance in last year’s Olympic Games prompted an international crowd in a full-to-capacity stadium to ‘boo’ him – in order to try to popularise their unjustifiable crimes against the poor.

This is a man whose only proper job was folding towels at a department store, if I recall correctly!

He’s due to make a speech at 12.30pm today (April 2, so it can’t even be defended as an April Fool) in which he is expected to say the Tory cuts mean “this month we will make work pay”, and nine out of 10 working households will be better-off.

They’ll be better of than the remaining one-tenth of households, maybe, but the Tories are never going to convince intelligent people that they’re making work pay by cutting anything! Common sense tells us that, in a country where wages are deeply depressed (such as the UK – oh yes they are) the only way to make work pay is to offer a living wage!

But what can we expect from a political organisation that is now focusing its efforts on redefining the dictionary?

The lexicon here at Vox Political gives multiple definitions for the word “fair”, so I’ll pick out those that may be applied, as follows:

“1. Reasonable or unbiased.” The changes include a below-inflation cap for people on working-age benefits and tax credits, meaning they will become worse-off, year-on-year, while the cap remains in place. Meanwhile, people in the top tax band – who therefore take home the most pay – are getting a £100,000 tax break. Reasonable? No. Unbiased? Not a chance in hell.

Let’s also remember that Osborne is the Chancellor who thought it was a good idea to promote tax avoidance schemes on the Daily Politics TV show, on January 9 this year.

“2. According to the rules.” The Tory-led Coalition is the government that changes the rules to suit itself. Let’s all remember that when Iain Duncan Smith’s Department for Work and Pensions was found, by a court, to have been breaking the law by imposing sanctions against people who refused to take part in the ridiculous ‘Mandatory Work Activity’ schemes that take more than a billion pounds out of the economy every year (almost £900 million for companies offering placements, along with hundreds of millions more for ‘Work Placement Provider’ companies), this administration’s answer was to introduce retrospective legislation to wipe away its guilt.

“3. Describing light-coloured hair or skin, or somebody with this.” Let’s widen this definition a little; a person who is “fair to look at” would be deemed attractive, so let’s go with that. Are these changes attractive? Most definitely not. They are designed to make the claiming of benefits unattractive.

“4. Sizeable, as in ‘a fair number of responses’.” This is accurate – the changes will affect millions of homes, throwing many of them into abject poverty.

“5. Better than acceptable.” If they were acceptable, then we would not have seen thousands of people demonstrating against the new Bedroom Tax, in towns and cities across the UK. Nor would we have seen the huge amount of campaigning against the benefit changes online and via petitions. And there will be motions against implementing the tax in local authorities up and down the country. The people responsible for them don’t think these changes are acceptable; nor should you.

“6. No more than average.” It could be suggested that Grant Shapps has been saying the more stringent application of the Work Capability Assessment to applicants for Employment and Support Allowance has created a more representative average number of claims by ensuring 878,000 people dropped their claims when faced by those changes – but, wait a moment, this has been exposed as a lie, hasn’t it? In fact, the number of people dropping their claims has been revealed – by official DWP figures – to be the natural wastage you get from people getting better or finding work they can do while ill, and the number of people receiving the benefit has, in fact, risen.

“7. Not stormy or cloudy.” Clearly the storm of protest around these changes renders this definition irrelevant.

Osborne, who not only advocates tax avoidance but allegedly participates in it himself – he was the target of a campaign by 38 Degrees, early in the life of this Parliament – also seems a strange choice to talk about fairness and making work pay, because of his involvement in a ‘get rich quick’ scheme which was extremely unfair and had nothing to do with work.

Readers of this blog may remember that Osborne used taxpayers’ money to pay mortgage interest on a farmhouse and associated land that he claimed to use for Parliamentary purposes in his Tatton constituency (this has not been proved), and then sold the properties for around £1 million, pocketing the lot. He didn’t work for the money, and this exploitation of the taxpayer can hardly be considered fair – but he got away with it because his privileged position as an MP, apparently, allows it.

Fair? No.

Corrupt?

This seems more likely.