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Negative campaigning at its worst: It’s what the Liberal – or is it Tory? – Democrats do best.
If you thought the Tory manifesto was a deceitful joke, or the row over UKIP’s policies was damaging, have you seen what the Liberal (?) Democrats have been sending around?
Here’s a letter sent to houses here in Brecon and Radnorshire. It starts with the famous Lib Dem block graph, which is a mainstay of all their election communications in places where they have won seats. Presumably they keep using it because it is effective but one has to doubt this example, as it does not feature a European election result, but that of the last UK general election in 2010.
They cannot use a block graph to show a favourable result in the last European election because they don’t have any Welsh MEPs, and the result in the last Welsh Assembly election (in 2011) showed support was already eroding away as a result of their toxic alliance with the Conservative Party in Westminster, along with some spectacularly effective campaigning by the local Labour Party.
The result is a misleading graphic that shows a massive Liberal Democrat majority, coupled with the slogan, “Only the Lib Dems can beat the Tories here”, where in fact we have two Labour MEPs, one Tory and one representing Plaid Cymru.
It hardly encourages confidence when a political letter – from one of the ruling parties in Westminster – begins with a filthy lie.
The text of the letter, by the constituency’s Liberal Democrat MP Roger Williams, asks where the reader wants to be working in five or 10 years, and suggests we will be looking for more pay, promotions and a better quality of life. He states that it is important to protect the economic recovery, but “all that hard work could be undone” if Britain pulls out of the EU “as UKIP and many Conservatives want to do”.
Thanks to the UK’s Coalition government, ordinary hard-working people are receiving far less pay than before the 2010 election, with a corresponding drop in quality of life. Child poverty, for example, is rising fast. The economic recovery has helped nobody but the very top earners (like those in the Sunday Times ‘rich list’, published last weekend) – and besides, the Tory Democrats are not the only party keen to protect Britain’s place in Europe. For that, your best bet is still Labour or (in Wales) Plaid Cymru.
The letter continues: “Across rural Wales the EU has invested £5.8 million into local businesses struggling to find funding to grow and create more jobs, this is on top of the £26 million invested in promoting tourism to Wales which is vital to our local economy.” Yes indeed – but that money was negotiated by either a Labour government in Westminster or a Labour government in Cardiff Bay. It has little to do with the Tory Democrats!
The letter ends with an exhortation to vote for the Yellow Party’s nonentity candidate, whose name is instantly forgettable.
Alongside this came a double-sided flier offering more of what the Tory Democrats do best – negative campaigning. “Don’t gamble with Welsh jobs…” it states, “Stop UKIP and the Tories from risking Wales jobs”. A box-out with a red background says, “Labour stay silent” – which is a blatant falsehood.
Flip the page and you’ve got the pro-Tory Democrat bit – but they can only say they have “helped deliver” funding for superfast broadband, funding for small-to-medium-sized enterprises, and cash to support tourism. And who did they help?
Labour!
It’s a sad little screed from an organisation in its twilight days.
The saddest part is that someone will believe it.
Follow me on Twitter: @MidWalesMike
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