Negative campaigning – the easiest way

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Act, austerity, BBC, campaign, Conservative, domestic, free protest, free speech, gagging law, Labour, message, Mike Sivier, mikesivier, negative, paid holiday, positive, prosperity, Question Time, scrap, soundbite, Tories, Tory, Transparency of Lobbying, UKIP, videobite, Vox Political

Take a look at the video above. Is it effective?

I think it is. A short message with a sting in its tail, coupled with a soundtrack that supports what’s being said by adding emotional connotations (‘Britishness’, turning to a harsh wind).

It’s a soundbite in video form – a videobite, if you like. Memorable, shareable – and easily debatable, because the message is so clear.

Conservatives are very good at putting out negative soundbites for their opponents. It would be useful to give them a taste of how it feels, so please share the video wherever you like.

Here’s another example of negative campaigning, found on the social media, on the subject of UKIP:

As effective?

Nobody seems to talk about UKIP’s domestic policies. This was mentioned, to great effect, on the BBC’s Question Time yesterday (Thursday).

The trouble with this one is it’s a ‘deep’ poster, meaning you have to scroll down to see the end of it – so the effect is less immediate.

The sad fact is that both of the above are more effective than so-called ‘positive’ campaigning, in which a political party or its representative promotes its policies as better for the country than anyone else’s.

Yesterday, the Labour Party announced it will repeal the so-called ‘Gagging Law’ – The Transparency of Lobbying (etc) Act – if elected into Parliament. At the time it was passed, Vox Political said this marked the end of free speech and free protest in the UK and the article had a huge audience of more than 100,000. So this announcement should have been greeted with joy, right? What response do you think it got?

It has been read just 128 times and of the three comments on the site, two are hugely negative – the first words being “I’ll believe it when I see it”.

It shows how far politicians have fallen in our trust.

That’s why negative campaigning is on the rise.

It seems those who want the public’s trust can only earn it by showing that the others don’t deserve it.

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Death of democracy is confirmed as Cameron ignores the will of Parliament

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The not-so-great dictator: It seems David Cameron’s government is now ignoring all attempts to hold it to account.

Ladies and gentlemen of the United Kingdom, your plight is worsening: The government now no longer pays any attention to the decisions of your Parliamentarians.

You’ll remember that a debate was held on Monday, in which MPs called for an inquiry into the effect of changes to the benefit system – introduced by the Conservative-led Coalition government – on the incidence of poverty in this country; the question was whether poverty was increasing as a result of the so-called reforms.

Parliament voted massively in favour of the inquiry (125 votes for; two against), as reported here.

We considered it a great victory at the time, and looked forward to the commissioning of the inquiry and its eventual report.

Now that dream is in tatters as Michael Meacher, the MP who brought the motion to Parliament, has reported that nothing is to happen and the government is ignoring the vote.

It seems he is blaming this partly on the media because “it wasn’t reported” – and he has a point; only 2,500 people have so far read the article on Vox Political, and that’s not nearly enough interest to worry David Cameron and his unelected cadre.

This turn of events raises serious questions about the role of Parliament in holding the government of the day to account, influencing legislation and taking effective initiative of its own.

Perhaps we should be glad that this has happened, because the illusion that we have any kind of democracy at all has been, finally, stripped away.

(On a personal note, this saddens me greatly as it confirms the belief of a very rude Twitter user who accosted me on that site earlier the week to inform me that democracy died many years ago, and I was deluded in trying to save it now. What a shame that such a person has been proved correct.)

Here are the facts, according to Mr Meacher – and they make bitter reading: “The chances of influencing … legislation are negligible because the government commands a whipped majority at every stage of a bill’s passage through the commons.

“Parliament can make its voice heard, but it can hardly change anything that the government has decided to do.

“The only rare exception is when there is a revolt on the government benches which is backed by the opposition, and even then when the government lost a vote on that basis last year on the EU budget, it still ostentatiously dismissed the vote as merely ‘advisory’.

“Nor, it seems from Monday’s vote, can parliament take any effective initiative of its own either.”

He said newly-instituted systems that followed the expenses scandal are already disappearing:

• “The backbench business committee, which for the first time gives parliamentarians some control over what is debated in the house, is being sidelined and decisions on its motions ignored.
• “The promised house business committee, which would share negotiations between government and parliament over the passage of all business put before the house, has been quietly dropped.
• “Only the election of members of select committees by the house, not by the whips, has so far survived, but one cannot help wondering if that too will be taken back by the party establishments over time.”

This is, as Mr Meacher states, a major constitutional issue – especially as our current government was not elected by the people but created in a dirty backroom deal, and its actions have no democratic mandate at all; nobody voted for the programme of legislation that we have had forced – forced – upon us.

Did you vote for the privatisation of the National Health Service? I didn’t.

Did you vote for the privatisation of the Royal Mail? I didn’t.

Did you vote for the increase in student fees? I didn’t.

Did you vote for the Bedroom Tax? I didn’t.

Did you vote for the Transatlantic Trade and Investment Partnership deal? I didn’t.

Did you vote for the Gagging law? I didn’t.

Did you vote to protect the bankers who caused the financial crisis from having to deliver compensation to us? I didn’t.

Did you vote to protect tax avoidance schemes? I didn’t.

There are many more examples I could list.

Mr Meacher suggests possible ways to reassert the authority of Parliament, but none of them will have any immediate effect – or possibly any effect at all.

He ends his piece by saying “the most effective way of making progress is greater awareness among the electorate of how Parliament actually performs, or fails to perform. If the public understood more transparently how the corrupting influence of patronage actually works, how the power system turns everything to its own advantage, and how the genuine objectives of democratic elections are so readily thwarted, a lot of these unedifying practices would have to be curbed.”

Considering Cameron’s attitude to the will of the people so far, this seems unlikely.

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