Here’s a fascinating piece that is not as lightweight as it might initially appear. Vox Political ran a piece a while ago on ‘Soundbite Britain’, on the premise that people are heavily influenced by oft-repeated phrases and that, if the Coalition’s opponents are to make any headway against the two Nasty Parties, they needed to frame some soundbites of their own. The same principle applies here.
I’ve done a few of posts on conservative framingrecently and I was subsequently reminded of a draft paper by Bill Mitchell and Louisa Connors called “Framing Modern Monetary Theory“. It discusses how the economy is generally discussed by mainstream commentators, before considering how an alternative narrative might be constructed using similar tactics as those in the mainstream. They argue that:
“The dominance of mainstream macroeconomics narrative in the public domain is achieved through a series of linked myths that are reinforced with strong metaphors.”
Below is a table from the paper by way of some examples. Many of these metaphors pop up on an almost daily basis. If, like me you frequent the comment sections of newspaper websites, you’ll see them all the time. They have all been absorbed by people and repeated back ad nauseum:
All of the metaphors in the table are either wrong or willfully…
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